The Lady Dior is one of the most famous (and most beloved) handbags in modern handbag history, and there is truly no better bag to spotlight alongside the House’s new Global Ambassador, Rosalia. A symbolic ode to Dior’s past and present, the Lady Dior embodies Dior’s distinct style.
Each season, the emblematic silhouette is given new life by current Creative Director Maria Grazia Chiuri, reinvented in new iterations that speak to the modern woman while holding onto Dior’s rich history and savoir-faire. The Lady Dior is at the heart of the House’s DNA, and this season, it is celebrated once again in new campaign images staring Rosalia.
Icons Meet
Lensed by Collier Schorr, the images showcase the versatility of the Lady Dior while celebrating both Rosalia’s multifaceted talents and femininity. The campaign is meant to showcase the versatility of the Lady Dior, how it can really be worn by anyone and everyone, regardless of age or style.
The campaign captures Rosalia’s unique talents and magnetic vibe, a personal expression shown through style; she makes the Lady Dior her own.
The campaign features multiple iterations of the iconic bag, from matte leather to shiny patent studs and more. All these years later, the Lady Dior still echoes Dior’s most important House codes, which were set by Mr. Dior himself. The final touch ties back to Christian Dior as well—the unmistakable D-I-O-R charms.
Discover more from the campaign below and shop the Lady Dior via Dior.
