Since his appointment over a decade ago, Louis Vuitton’s heritage has been at the forefront of Nicolas Ghesquière’s design process. The Maison’s roots in travel and passion for the art of it remain integral to the brand’s DNA. For Cruise 2025, Ghesquière takes that passion and marries it with the spirit of Barcelona.
Throughout his tenure, Ghesquière has taken his collections on a world tour, exploring various architectural wonders, and this year’s Cruise presentation was no different. Held at Barcelona’s Park Güell, a stunning architectural space dating back to 1914 that is now a public garden, the Cruise 2025 collection pays homage to Spanish culture.
Spanish Heritage Meets the Art of Travel
A sense of adventure is explored through Ghesquière’s lens, expressed through sleek tailoring with unexpected proportions and bold textures. Barcelona’s heritage is combined with Louis Vuitton’s most storied House codes, with small odes to both throughout.
Earrings reinterpret the grand aesthetic of the flamenco dancer, while wide-brimmed hats inspired by the traditional sombrero cordobés outfit models.
As for the bags, there is a continued focus on Ghesquière’s new House staples like the Go-14, Petite Malle, and Side Trunk. Carry-over shapes sit alongside new bags in a palette featuring plenty of Monogram, neutrals, and pops of color.
View bags from the runway below; images are courtesy of Louis Vuitton.
